Business Value Acceleration

01/The Challenge

Despite significant investment, AICD's website couldn't surface its highest-value member services, and years of tech-driven, siloed change had left it without the clarity to know where to invest next.

AICD faced challenges with navigation, content discoverability and member engagement. The site had grown through successive technology cycles and disconnected teams, which limited business agility and made the path to future investment unclear.

We led a rapid scoping effort to surface and align business priorities against technical and design debt, turning a tangle of competing needs into a clear, costed and sequenced roadmap leadership could act on with confidence.

  • Strategic Planning
  • Rapid Scoping
  • Prioritisation
  • Investment Planning

02/Our Approach

From priorities to a planned path forward

We ran a focused rapid scoping engagement to close the gap between strategic vision and delivery readiness. Working across business, marketing and IT, we aligned everyone around shared goals and shaped a phased, prioritised roadmap, combining structured discovery, stakeholder workshops and analysis to define four integrated workstreams, each scoped, costed and sequenced.

Turning competing priorities into a fundable plan

  • Aligned business, marketing and IT around a single set of prioritised goals
  • Identified four integrated workstreams, each scoped, costed and sequenced for delivery
  • Prioritised requirements by business value and impact, addressing design and technical debt
  • Produced work breakdowns and planning artefacts to support budgeting and decision-making
  • Defined a scalable approach for initiating a unified design system

03/Outcomes

A clear, costed roadmap for confident investment

A rapid scoping report with prioritised opportunities and actionable next steps

Four integrated workstreams mapped with costed breakdowns and aligned timelines

CX, content and governance challenges surfaced through cross-functional discovery

A scalable approach defined for initiating a unified design system

Budgeting and funding approvals enabled, aligned to business and IT governance

Guidance to improve agility and responsiveness to evolving business priorities

04/Results

  • Investment Clarity
  • Strategic Visibility
  • Procurement Readiness
  • Delivery Momentum

Lumos brought clarity, momentum and strategic focus to a high-priority initiative. Their rapid scoping process gave us a clear, actionable roadmap to enhance our public website, improving engagement, usability and long-term sustainability.

Charlotte Valente
Head of Marketing, AICD

05/Related Work

Transforming the Member Experience

Align · Shape

Transforming Student Engagement

Align · Shape · Activate